.hero-audience {
  padding: 64px 0;
  background: #fff;
}

.segment-sprite { position: absolute; width: 0; height: 0; overflow: hidden; }

.proof { padding: 78px 0; background: #fff; }

.proof .proof-shell {
  display: block;
  padding: 50px;
  border: 1px solid #e8dfea;
  border-radius: 22px;
  background: linear-gradient(120deg, #fbf7fc 0%, #fff 58%, #fff8ef 100%);
  box-shadow: 0 24px 65px #42124d0a;
}

.proof .proof-copy {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 50px;
  margin-bottom: 38px;
}

.proof .proof-copy h2 { margin-top: 14px; font-size: 40px; }

.proof .proof-copy > p {
  max-width: 390px;
  margin: 0 0 5px;
  color: #716776;
  font-size: 13px;
  line-height: 1.7;
}

.proof .proof-pills {
  max-width: none;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 10px;
}

.proof .proof-pills span {
  min-height: 145px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  justify-content: flex-end;
  padding: 18px;
  border: 1px solid #e8e1eb;
  border-radius: 14px;
  background: #fff;
  box-shadow: 0 10px 28px #36103f0b;
  color: #2d2430;
  transition: transform .2s, border-color .2s, box-shadow .2s;
}

.proof .proof-pills span:hover {
  transform: translateY(-3px);
  border-color: #c7a8ce;
  box-shadow: 0 16px 34px #36103f14;
}

.proof .proof-pills svg {
  width: 36px;
  height: 36px;
  margin-bottom: auto;
  padding: 8px;
  border-radius: 10px;
  background: #f1e8f4;
  color: #743789;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.proof .proof-pills span:nth-child(2n) svg { background: #fff0dd; color: #db7c08; }
.proof .proof-pills span:nth-child(3n) svg { background: #e3f3f4; color: #087b85; }
.proof .proof-pills b { font-size: 13px; line-height: 1.25; }
.proof .proof-pills small { margin-top: 5px; color: #827985; font-size: 10px; }

.audience-layout {
  display: grid;
  grid-template-columns: 330px 1fr;
  align-items: center;
  gap: 56px;
  padding: 46px 48px;
  border: 1px solid #e6dce8;
  border-radius: 22px;
  background: linear-gradient(115deg, #faf4fb 0%, #fffaf3 100%);
  box-shadow: 0 22px 60px #42124d0b;
}

.audience-heading {
  padding-right: 20px;
}

.audience-heading span {
  display: block;
  margin-bottom: 14px;
  color: #703286;
  font-size: 10px;
  font-weight: 850;
  letter-spacing: .16em;
}

.audience-heading strong {
  display: block;
  color: #271d2a;
  font-size: 32px;
  font-weight: 800;
  line-height: 1.06;
  letter-spacing: -.045em;
}

.audience-heading strong em {
  color: #703286;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 1.08em;
  font-weight: 400;
  letter-spacing: -.025em;
}

.audience-heading p {
  max-width: 290px;
  margin: 14px 0 0;
  color: #716776;
  font-size: 13px;
  line-height: 1.6;
}

.audience-list {
  display: grid;
  grid-template-columns: repeat(3, minmax(145px, 1fr));
  gap: 11px;
}

.audience-list span {
  position: relative;
  min-height: 52px;
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 8px 13px;
  border: 1px solid #e8e1eb;
  border-radius: 13px;
  background: #fff;
  box-shadow: 0 10px 26px #36103f0d;
  color: #44394a;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: -.01em;
  line-height: 1.2;
  transition: border-color .2s, color .2s, transform .2s, box-shadow .2s;
}

.audience-list svg {
  width: 30px;
  height: 30px;
  flex: 0 0 30px;
  padding: 6px;
  border-radius: 9px;
  background: #f2e9f5;
  color: #7d3e91;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.audience-list span:nth-child(3n+2) svg { background: #fff0dd; color: #df7b00; }
.audience-list span:nth-child(3n) svg { background: #e3f3f4; color: #087b85; }

.audience-list span:hover {
  transform: translateY(-3px);
  border-color: #b98bc5;
  color: #703286;
  box-shadow: 0 12px 28px #36103f15;
}

.audience-list span:last-child {
  border-color: #ead3b4;
  background: #fff7ed;
  color: #9b5a06;
}

.audience-list span:last-child svg { background: #ffe9cc; color: #d77600; }

@media (max-width: 900px) {
  .audience-layout { grid-template-columns: 1fr; gap: 20px; }
  .audience-heading { padding-right: 0; }
  .audience-list { grid-template-columns: repeat(3, minmax(130px, 1fr)); }
  .proof .proof-copy { align-items: flex-start; flex-direction: column; gap: 18px; }
  .proof .proof-pills { grid-template-columns: repeat(3, 1fr); }
}

@media (max-width: 600px) {
  .hero-audience { padding: 38px 0; }
  .audience-layout { padding: 28px 20px; border-radius: 18px; }
  .audience-heading strong { font-size: 25px; }
  .audience-list { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 8px; }
  .audience-list span { min-height: 45px; gap: 7px; padding: 7px 8px; font-size: 9px; }
  .audience-list svg { width: 27px; height: 27px; flex-basis: 27px; padding: 5px; }
  .proof { padding: 45px 0; }
  .proof .proof-shell { padding: 28px 20px; border-radius: 18px; }
  .proof .proof-copy h2 { font-size: 31px; }
  .proof .proof-pills { grid-template-columns: 1fr 1fr; }
  .proof .proof-pills span { min-height: 128px; padding: 14px; }
  .proof .proof-pills span:last-child { grid-column: 1 / -1; min-height: 115px; }
}